digital
Giving Food Lovers Their Fix On Food Republic + Daily Meal
I’m a freelance food + beverage writer for food news websites Food Republic + Daily Meal, covering topics like kitchen hacks and cooking tips, trending recipes, celebrity chefs, restaurants, and informational pieces.
The Coconut Mama
I’m a regular contributor over at The Coconut Mama, a helpful health food blog. I write blog posts and articles that answer readers’ questions about everything from ingredients and product information to food history and diet-friendly menus.
Read sample blog posts below:
ARE PINEAPPLES NATIVE TO HAWAII?
Taking Ogden Pacific's Travel Blog To New Places
To help modern travel agency Ogden Pacific grow and gain exposure, I wrote a plethora of long-form content for their travel blog — including travel destination guides along with a variety of listicle-style pieces related to travel, planning, food, and activities.
Breaking Down The Buzz For Burt's Bees
While working as a Creative Editorial Manager at Reach Agency, I regularly wrote newsletter content for Burt's Bees weekly Trending Tuesday Newsletter which was blasted out to the brand's internal ecosystem and industry partners. Taking a strategic point of view on behalf of the brand's ongoing social, influencer, digital marketing, and sustainability efforts, I selected several articles relevant to digital media, influencer marketing, and the beauty industry at large for each newsletter – producing content write-ups that served to both summarize the trending topic or news, as well as convey the main takeaway for the Burt's Bees brand and business.
See samples below.
Dishing Out Compelling Creative
For DiGiorno Croissant Crust Pizza's Debut
As one of my main clients at Reach Agency, I worked on several ongoing, large-scale projects for DiGiorno Pizza. To promote the launch of their new Croissant Crust Pizza in 2020, I managed the creative development and (virtual) production of a suite of 60+ digital assets in the form of digital bumpers, social videos, carousels, GIFs, and TVC spots for the brand to place and broadcast across digital, social, and TV channels. We were able to seed out Croissant Crust creative in every direction and watch it fly off the shelves.
TVC spot and short-form digital content samples below.
Welcoming People To The Club: Spotlighting Reach Agency's New Office Space With Muse by Clio
I wrote a piece for online publication Muse by Clio that put the spotlight on Reach Agency's new office in Venice – highlighting the unique space and architecture, the "clubhouse" environment that Reach intended for it, and what it means for the future of the agency.
Click HERE for the full article.
